Careful What You Publish – Words Live Online for a Long, Long Time
Sep 1, 2010
Online privacy has been a concern for years but only in recent years, with the explosive growth of the social web, has the concern grown about a person’s own words coming back to harm him or her in the future. That’s because nearly everyone is using the social web these days, and many are only just beginning to realize that what they publish today could still be found in a Google search years from now.
Newstex syndicates the authoritative content from Thomson Reuters’ podcast, Legal Current, about the business and practice of law, and this week, an interview with Jeffrey Rosen delved into online privacy and the problems associated with exposing too much of oneself in the digital space. Jeffrey Rosen is a law professor at George Washington University whose article about online privacy, “The End of Forgetting,” appeared in The New York Times Magazine in July.
In Rosen’s interview with the Legal Current podcast, he explains, “The right to privacy tends to cover only the outrageous or the untrue postings, things that are highly offensive to a reasonable person. But when you’re talking about embarrassing or truthful information, there’s not a clear legal right to escape it or to have people take it down.” You can follow the link to listen to the complete podcast interview with Jeffrey Rosen on Legal Current. It’s well worth it!
Interestingly, the timing for the Legal Current interview with Rosen couldn’t have been more appropriate. Just last week, I watched an episode of The Colbert Report that discussed this very topic with the tongue-in-cheek humor viewers expect from host Stephen Colbert. You can watch the segment clip below (or view it here if the video doesn’t play for you).
| The Colbert Report | Mon – Thurs 11:30pm / 10:30c | |||
| The Word – Control-Self-Delete | ||||
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Control-Self-Delete — that’s not a bad idea.
Philadelphia Charges Bloggers $300 for License to Write Online
Aug 30, 2010
The city of Philadelphia, Pennsylvania has an idea that seems to verge quite close to being an act of suppressing freedom of speech with a new $300 “business privilege license” that all bloggers in Philadelphia will be charged if they want to keep writing online.
All local Philadelphia bloggers will have to pay for the privilege license regardless of whether or not they make any money from their blogs. Even if a person writes a blog as a hobby, just for fun, or for a personal creative outlet — they’ll have to cough up the $300 to keep blogging.
The online buzz about Philadelphia’s new “business privilege license” is calling it a violation of free speech citing the fact that only people who can afford to pay the $300 license fee will have the ability to express their thoughts on the heretofore free-flow of online information and conversation on the social web that was born of user-generated content and citizen journalism.
MSNBC.com republished an article by Teresa Masterson of NBCPhiladelphia.com, where Masterson makes the following keen observations:
“Blogger Marilyn Bess, whose Ms. Philly Organic Blog has made her a whopping $50 over the past few years, went to the city’s tax amnesty program to explain that she makes pennies on her hobby. They told her to hire an accountant, she told the City Paper. In an economy where jobs are sparse and people try to make ends meet with part-time jobs, taxing the independent, scrappy freelancers and bloggers seems counterproductive. But the emptying of bloggers’ wallets may not be the worst result of these taxes. With the city’s charge being more than what most bloggers make, their voices could be silenced, as the extra expense is enough to discourage many from even having a blog.”
The story even made the news as you can see in the video below:
What do you think? How can bloggers fight similar tactics from spreading to other cities? Leave a comment and share your thoughts.
Online Publishers Reap Rewards from Behavioral Targeting
Aug 26, 2010
Behavioral targeting for advertising purposes is the subject of an ongoing debate. On one side are the businesses who use behavioral targeting of consumers’ online activities to serve more ads that are more likely to appeal to specific audiences. On the other side are consumers who view the tracking of their online activities as an invasion of their privacy. Interestingly, the U.S. Federal Trade Commission is looking into creating a do-not-track list registery similar to the do-not-call list registry that telemarketers must abide by. In the meantime, the debate continues.
However, there is another party in this debate — online publishers. They have a stake in this battle, too, and research from a DM2PRO and AudienceScience survey conducted in May 2010 reveals just how much behavioral targeting benefits online publishers. Take a look at the benefits of offering audience targeting according to the publishers who responded to the survey (from eMarketer):

The data from this study tells us that publishers benefit from behavioral targeting because they can sell more ad space and sell it for higher rates, help their clients make more money, and prove that they’re helping clients make more money because they can offer better metrics. Based on those survey results, online publishers would certainly be on the business side of the behavioral targeting debate. In fact, 72% of the respondents to this survey reported that they already offer their clients some form of audience targeting aside from more traditional contextual targeting.
What do you think of this debate? From a publisher standpoint? From a consumer standpoint? Leave a comment and tell us what you think.
Will the $139 Amazon Kindle Change the eReader Market?
Aug 24, 2010
The upcoming “affordable” Amazon Kindle includes Wi-Fi access (not 3G) to download books and more, and it costs just $139. The upcoming $189 Amazon Kindle includes free 3G access to download books and more.
That’s quite a price difference from the original Kindle as well as Apple’s hot (and pricey) iPad product. It’s also $10 cheaper than the more competitive Nook ereader from Barnes & Noble.
The $139 and $189 Amazon Kindle devices were only announced recently for pre-orders, but there is already a backlog due to high demand (although Amazon has been known to manufacture backlogs in the past, so it’s impossible to predict what the real pre-order volume looks like) with shipping on new devices now delayed. New orders will be fulfilled on a first-come, first-served basis as new Amazon Kindles become available for shipping.
Sounds like the more affordable Amazon Kindles are already a success.
However, marketing experts are predicting that the Amazon Kindle and other ereaders won’t reach the masses until the price tag drops below $100. We’ll have to wait and see how the actual sales volume numbers shake out for the more affordable Amazon Kindle devices, but I think the $100 estimate is probably accurate in terms of predicting when ereaders will be purchased in multiple quantities per household across a broad consumer audience.
What do you think? Do you own an Amazon Kindle, an iPad, Nook or another ereader device? Leave a comment and tell us what made you decide to buy (or not buy) a particular ereader.
By the way, all blogs syndicated through Newstex are automatically available on Amazon Kindle! If you’re a Newstex publisher, you can follow the link to get your free Amazon Kindle badge.
Proof – Finding Specific and Authoritative Online Video Content is Difficult
Aug 13, 2010
I often write about the cluttered online video environment and how hard it is to find specific, authoritative online video content amid that clutter. Now, there is some clear proof available which paints that cluttered picture of the online video landscape in one place.
Mark Robertson of ReelSEO put together two blog posts that compile lists of video sites like YouTube (there are 300 of them on his list) along with their langauges, URLs, Alexa ranks, and Google page ranks. He also put together a list of video search sites and video search engines (there are 30 of them on his list) along with URLs, Alexa ranks, and Google page ranks.
So next time you publish an authoritative online video on YouTube or your preferred online video site, remember Mark’s lists. It’s harder for people to find that video than you might think.
Fortunately, syndicating your online video content through a licensed syndication company like Newstex puts your authoritative content (including video content) in front of professionals who need it but don’t have the time or patience to find it through online video search sites and video search engines. You can learn more about online video syndication in the free ebook — The Truth about Online Video and Licensed Syndication.
Did you know there were so many options for publishing online video and searching online video content? Leave a comment and share your thoughts.
Blogger in the Spotlight Video Interview with Garland Pollard of BrandlandUSA.com
Aug 9, 2010
Time for a new interview in the Newstex Blogger in the Spotlight Video Interview Series where we turn the spotlight on the bloggers, Twitter publishers, and video publishers who syndicate their Authoritative Content through Newstex.
Today’s interview is with Garland Pollard who writes about legacy brands (you know — those brands we all remember that are no longer around) at BrandlandUSA. Watch the video interview below to learn more about Garland’s blog and what makes it unique and authoritative.
You can watch previous video interviews in the Newstex Blogger in the Spotlight Video Interview Series on the Newstex YouTube Channel, and keep your eyes open for new video interviews coming soon!
YouTube Goes Bigger but Stays Shorter
Aug 5, 2010
Last month, YouTube announced it now supports original video resolution from 360p all the way up to 4K. That means even videos shot in sizes intended to be displayed on 25-foot screens can be uploaded to YouTube.
This was an exciting announcement in terms of what could be coming for online video in the future. However, many people are wondering how far away that future actually is. Today, practically no one can view 4k videos over standard broadband connections, and it’s fairly safe to say that the vast majority of people around the world don’t have 25-foot screens to view them on.
This has been a hot topic across the Web over the past few weeks. Other people have been quick to point out that the ability to upload 4k video isn’t that exciting given the fact that YouTube only just recently (a few weeks after the 4k announcement) boosted the length of videos that can be uploaded to YouTube to 15 minutes.
Regardless of these limitations, it’s still interesting to ponder what might be coming for online video in 5 or 10 years. I think it’s safe to say that it won’t look the same as it does today. The demand is too high and new technology to enable better viewing is constantly launching.
It’s doubtful that the first use of the 4k upload ability in YouTube will find favor with the broad YouTube publishing audience, but I’m sure there is a niche out there that will find a use for it. Or perhaps there is already a specific publisher or organization who has their eyes on the feature and might even get special privileges to increase the 15-minute upload limit. Of course, I’m just speculating.
What do you think the new 4k feature means for online video publishing and viewing in the short-term? Long-term? Leave a comment and share your thoughts.
You can check out some of the videos uploaded in 4k format in this YouTube 4k playlist.
Image: YouTube.com
YouTube Increases Upload Limit to 15 Minutes
Jul 29, 2010
Great news for online video publishers today — YouTube announced via the YouTube blog that users can now upload videos up to 15 minutes in duration. That’s a 50% increase over the previous upload limit of 10 minutes.
The company explains that the time limit is extending for uploaded videos because the YouTube Content ID system has evolved to a point where it’s easier and more reliable in identifying videos that have been uploaded but violate copyright laws (for example, uploaded movies or television shows).
Newstex syndicates video content from many authoritative online publishers who use YouTube to share their video content, and it will be great to see what they do with that extra time!
If you publish video content through YouTube, then you might be interested in the contest YouTube is holding to promote the new time upgrade. Here are the steps to enter the contest via the YouTube blog:
“We encourage you to take full advantage of this new time limit by making a video of your “15 minutes of fame.” Imagine that this video is all the world will ever know about you: what would you want to communicate? What will be the enduring stamp you’ve left on us all? Tag your video with “yt15minutes,” upload it by Wednesday, August 4, and we’ll select a handful of people to truly gain their 15 minutes of fame by featuring them on the YouTube homepage in a future spotlight.”
What do you think of the upgraded time limit for YouTube videos? Leave a comment and share your thoughts.
Dan Schawbel Listed in Inc.com’s 2010 Top Entrepreneurs under 30
Jul 26, 2010
Congratulations to Dan Schawbel (whose Personal Branding Blog, Student Branding Blog, and Twitter updates are syndicated through Newstex) for his well-deserved inclusion in Inc.com’s 2010 List of the Top Entrepreneurs under 30.
Seeing Dan on this list doesn’t come as a surprise to me. I’ve been one of his fans for a while now (he was even kind enough to write the forward for my book that’s coming out in November, 30-Minute Social Media Marketing), for a simple reason — he gets two of my favorite subjects, social media marketing and branding. To see someone who is under 30 with such a clear grasp of somewhat intangible topics and a desire to help his peers gain a better understanding of those subjects in such a positive manner is inspirational.
Dan is a sought after public speaker and offers social media and branding services through his company, Millenial Branding. You can hear Dan describe his company and his vision in the video below.
BP Caught Altering Oil Spill Photos by John Aravosis of AMERICAblog
Jul 21, 2010
Yahoo! News was quick to jump on the hot story that John Aravosis of AMERICAblog (syndicated by Newstex and previously discussed in this article about John’s conversation with President Obama) broke on Monday that showed an oil spill-related photo that had been doctored by BP.
BP responded by taking the photo down from its website, but the story wasn’t over yet. John followed up on Tuesday with another photo that BP had altered.
Kudos to John for catching BP’s error in judgment and showing that bloggers offer Authoritative Content that plays an important role in the world of publishing!
Be sure to follow the links above to see the altered photos in John’s posts along side of the originals.










